BOSS | Vitty

The Fairplay  x  Boss | Vitti
Piazza di S. Lorenzo in Lucina, were the perfect opportunity to create something new. We proposed a collaboration with Caffè Vitti, born in 1898, located just in-front of Boss store.

With the creation of a new brand identity for the collab, we personalized everything inside the Caffè Vitti.
The new colors of Boss were brought to life through the new set up.
We also personalized the menu of Caffè Vitti and created a limited edition one.

BOSS Store – Piazza S.Lorenzo in Lucina

Cliente: BOSS
Data: September 2022
​​​​​​​The Fairplay
CEO and founder: Sarah Fallani 
Project Manager: Daniele Frullini 
Creative strategist: Miriam Fois
Art Director: Riccardo Giacomin
Graphic Designer: Leonor Liva
Production: Luca Maccagnani
Account Manager: Daniele Frullini

BOSS | Vitty

The Fairplay  x  Boss | Vitti
Piazza di S. Lorenzo in Lucina, were the perfect opportunity to create something new. We proposed a collaboration with Caffè Vitti, born in 1898, located just in-front of Boss store.

Cliente: BOSS

Data: September 2022
​​​​​​​The Fairplay
CEO and founder: Sarah Fallani 
Project Manager: Daniele Frullini 
Creative strategist: Miriam Fois
Art Director: Riccardo Giacomin
Graphic Designer: Leonor Liva
Production: Luca Maccagnani
Account Manager: Daniele Frullini