Coccinelle Goes Street

The Fairplay x Coccinelle
To launch the summer collection of the Italian brand Coccinelle during the 2022 Design Week, we made the Milanese store of @coccinelleofficial a meeting place with dj sets and street art live performance.
The shop windows were decorated with fluorescent graffiti with the help of the @dcnoriginalz_mi , crew of writers, while @norabeedj was playing.

After Milan we took the #coccinellegoesstreet event to Bologna and Florence to involve even more people.
In Bologna and Florence, on the occasion of Pitti Immagine, the windows of the @coccinelleofficial boutiques have made the Monogram the protagonist of the new Coccinelle collection.

We created some gifts especially for the event, personalized with the monogram of the new summer collection.

Cliente: Coccinelle
Data: 10/06/2022
​​​​​​​The Fairplay
CEO and founder: Sarah Fallani 
Project Manager: Luca Maccagnani
Graphic Designer | Art director: Leonor Liva
Account Manager: Marco Fabio Zorzato

Coccinelle Goes Street

The Fairplay x Coccinelle
To launch the summer collection of the Italian brand Coccinelle during the 2022 Design Week, we made the Milanese store of @coccinelleofficial a meeting place with dj sets and street art live performance.
The shop windows were decorated with fluorescent graffiti with the help of the @dcnoriginalz_mi , crew of writers, while @norabeedj was playing.

Cliente: Coccinelle

Data: 10/06/2022
​​​​​​​The Fairplay
CEO and founder: Sarah Fallani 
Project Manager: Luca Maccagnani
Graphic Designer | Art director: Leonor Liva
Account Manager: Marco Fabio Zorzato